Berkshire Hathaway HomeServices Named ‘Real Estate Agency Brand of the Year’ in 2014 Harris Poll EquiTrend® Study

Lake Ozark, MO – Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, and BERKSHIRE HATHAWAY HOMESERVICES Lake Ozark Realty have announced that Berkshire Hathaway HomeServices was recently named “Real Estate Agency Brand of the Year” in the 26th annual Harris Poll EquiTrend® study.

Berkshire Hathaway HomeServices received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying elements. The overall study was based on the opinions of more than 40,000 U.S. consumers surveyed online earlier this year.

“We are delighted to be recognized by consumers in the venerable Harris Poll EquiTrend® study,” said Earl Lee, CEO of HSF Affiliates LLC, which operates Berkshire Hathaway HomeServices. “This terrific honor by consumers is a tribute to our powerful brand – whose namesake is the world-renowned Berkshire Hathaway Inc. – and the top-quality affiliates and agents who represent it.”

Added Stephen Phillips, president of Berkshire Hathaway HomeServices: “We are humbled by the honor, particularly since our brand was not even a year old at the time of the study. We look forward to a bright future as part of Berkshire Hathaway HomeServices.”

The brand, which transitioned its first affiliates September 2013, received the highest numerical Equity Score among large real estate brands included in the 2014 Harris Poll EquiTrend® study, which measures and compares the brand health of more than 1,500 brands across 170 categories from airlines and apparel to retailers and real estate. Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity.

According to Harris, a brand is defined as a set of persuasive promises about a product, service or organization that differentiates it from others in a universally positive, contextually relevant or personally compelling way.

“We’re so proud that the Harris Poll EquiTrend® Study acknowledged the undeniable strength of our new brand,” said Marty Gum Broker/Owner Berkshire Hathaway HomeServices Lake Ozark Realty.  “Coupled with the skills and talent of our agents, we truly are an unstoppable force in the market.”

About Harris Poll EquiTrend® Study

Berkshire Hathaway HomeServices received the highest numerical Equity Score among Real Estate Agency brand included in the 2014 Harris Poll EquiTrend® Study, which is based on opinions of 41,806 U.S. consumers ages 15 and over surveyed online Jan. 3 through Jan. 31, 2014. Your opinions may differ. “Highest Ranked” was determined by a pure ranking of a sample of Real Estate Agency brands.


After over a decade as a leading real estate company at Lake of the Ozarks, Prudential Lake Ozark Realty will proudly transition  to the Premier name in business, Berkshire Hathaway. On May 7th, 2014, the doors will open to Berkshire Hathaway HomeServices Lake Ozark Realty.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Prudential Lake Ozark Realty has recently joined the growing network of Berkshire Hathaway HomeServices and is operating as Berkshire Hathaway HomeServices Lake Ozark Realty.

We have transitioned to the fastest growing national brokerage network in the world. Berkshire Hathaway HomeServices now counts more than 30,000 agents and 750 offices in 37 states since its beginning in September of 2013.

Berkshire Hathaway HomeServices brand gives our agents access to the brand’s robust  technology suite – The Global Network Platform – plus business consultation, professional education, marketing tools and support and the Luxury Collection program that adds marketing clout to the Lake’s high-end listings. Our Clients appreciate Inside Access, the highly accurate home-valuation and neighborhood-search tool housed on our website.

Lake Ozark Realty, which has served the community for nearly a quarter of a century, enjoys a strong reputation for local expertise and customer care with experienced, knowledgeable real estate agents. Its real estate business has grown with its clientele base. The secret of Lake of the Ozarks (the Magic Dragon) is growing exponentially. Buyers from all over the United States are discovering the beauty of Lake of the Ozarks and our new brand will spread the word even faster! Contact us today for information on real estate for sale in the area.